This post will share seven effective ways for bloggers to use Facebook.
The other day, I wrote about How to Start a Facebook Group for Blogging based on my experience growing and running a Facebook Group with almost 90k members.
While that was a guide strictly for building your own Facebook group, I didn’t cover how to utilize other existing groups before you create yours.
So, I thought I should come back here to write the second half of the post.
It’s no news that Facebook is a vital tool in a blogger’s arsenal. I used to hate it a lot, particularly when I was running my social media agency.
It felt unnecessarily tricky, especially since they spearheaded the Pay to Play model.
But here I am almost five years later championing the importance of Facebook to bloggers.
I honestly can’t believe how much time I spend on Facebook daily.
But all of those efforts contribute significantly to my blogging income so I honestly can’t complain.
If you have been looking for the best ways to utilize Facebook more effectively, this post is for you.
Here Are Seven Ways To Make The Most Out Of Facebook For Bloggers
In no particular order;
To Get Blogging Assignments/Sponsored Posts
The number one reason I use Facebook is to get blogging assignments.
I get about 80% of my sponsored posts from PRs who post on behalf of their agencies on various Facebook groups.
So, you must choose and join specific groups where these PRs post regularly.
Some include: UK Blogger Opportunities, Official UK Bloggers and Blogging Opportunity Community.
The only issue is that you must check these groups regularly.
If you don’t have that much extra time, I suggest you check every Monday morning.
PRs tend to post at the beginning of the week.
For Link-Building Opportunities
The second most important reason I use Facebook groups is to build my backlinks.
In about six months, I’ve improved my Domain Authority (DA) from 22 to 30 primarily with Facebook Groups.
There are groups where you’ll find fellow bloggers, where you can swap relevant links, which will, in turn, boost your DA.
I discuss it in detail here: How To Increase Domain Authority For Your Blog.
For Content Promotion
As a new blogger struggling to kick their Pinterest and/or SEO strategy into motion, you need that early sprinkles of traffic to keep you motivated.
This is where Facebook can be handy.
You’ll need to join general groups in your niche that allow you to share your links when responding to comments.
Personally, I don’t allow links in my group, and that is because the group is super niche.
But others like Boss Girl Bloggers allow links so you can take advantage of groups like that.
Remember to consider your target audience as well.
So, join groups that your blog will benefit from.
For Content Idea Generation
When trying to populate my blog content calendar, I like to consult Facebook groups for ideas.
In fact, one of the main reasons for creating my personal Facebook group was to help with content ideas.
Every month, I look out for FAQs and create content around them.
This post performs very well more often than not. For my other blogs, including this one, I consult other Facebook groups that I belong to in my niche.
I usually scroll down to see the questions people are asking.
If I find anyone whose question jumps out at me or I haven’t previously covered, I take note of the topic.
So, if you occasionally struggle to develop content ideas, check out Facebook groups.
You will create relevant content that solves people’s problems.
To Undertake Market Research For Product Launch
If you plan to release digital products, you’ll find Facebook groups helpful for market research.
As you should be aware, your digital products should be solving problems.
You shouldn’t just be creating products just for the sake of it or simply to make money.
Make sure it is solving your target audience’s pain point.
Spending quality time on Facebook will give you ideas of people’s problems and what products you can create to solve them.
For Blogging Advice, Tips & Tricks From Experts
New and veteran bloggers need all the tips, tricks, support and community they can get from fellow bloggers.
Blogging can be a lonely journey, but having a community of like-minded people makes it all worthwhile.
After almost a decade in this industry, I still learn new things on Facebook groups.
From the latest Keyword Research tool to new strategies to make money to insider information around pricing, e.t.c.
Facebook groups are beneficial.
For Collaboration Opportunities
Where else will you find other bloggers with whom you can easily collaborate?
In fact, there are dedicated groups for blogger collaborations.
There are also general groups where collaboration is allowed.
You just have to research and ensure you’re not going against any rules.
Whether it’s for a collaborative giveaway or a compilation post, you’ll always find bloggers to work with.
Finally,
I hope you have found this post on seven effective ways for bloggers to use Facebook.
Don’t be pressured to immediately create your own group if you’re not ready.
Take advantage of the other existing Facebook groups until yours is ready.
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