How To Choose A Pinterest-Friendly Niche For Your Blog/Brand

This post will show you how to choose a Pinterest-friendly niche for your blog or brand.

Apart from the bloggers who are entirely clueless about Pinterest, everyone wants to maximise their potential to the fullest.

They want to get as much traffic as possible from the platform, which has over 300m monthly average users—myself included.

That is not necessarily a bad thing.

I mean, we all want to achieve a level of success for our brands.

But we need to go about it correctly.

While going through my Pinterest Analytics, I stumbled on some exciting data a couple of weeks ago.

While I had always been aware of some of these data, seeing them backed by actual numbers was great.

I’m sure you know that specific niches perform exceptionally well on Pinterest.

When you think about the platform, three keywords come to mind: food, fashion, and lifestyle.

In fact, Pinterest calls itself a lifestyle destination.

This automatically means that certain types of content will perform really well.

So, what does that mean for you as a new or veteran blogger?

How do you properly harness the power of Pinterest?

By choosing the right niche or adapting to an already existing niche.

5 Top Pinterest Niches That Perform Really Well

Food & Drink

People log on to Pinterest daily to find recipes for all kinds of meals.

I don’t think you need any recipe you won’t find on Pinterest.

That’s how comprehensive the catalogue of food recipes is.

This also shows how incredibly popular and demanding the niche is.

I can’t count how many times I’ve been tempted to create a food blog because it feels like easy traffic.

Because of the niche’s popularity, it’s fairly easy to drive massive traffic to a food blog in a very short time.

You will easily do well if your food photography and Pinterest strategies are on point.

Fashion

After food, fashion easily comes next.

Pinners from around the world visit Pinterest daily to find inspiration for outfits for various occasions and seasons.

Just like food, this niche is also as extensive as it can possibly be.

Whether you are looking for a graduation outfit or a winter capsule inspiration, you will find everything and then some.

For bloggers and creators, the popularity of this niche presents an opportunity to drive massive traffic to our fashion blogs.

DIY & Crafts

I didn’t grasp how incredibly popular the craft niche was until recently.

I wouldn’t have known until I started paying attention to the platform.

But then, one day in April, I saw a tweet about someone’s pin that went viral, with 4 million impressions and 56k link clicks.

That showed how powerful the platform is.

Also, the more I paid attention to the popular searches tab in the search bar, the more I began noticing the kinds of crafts in demand.

From Easter to Father’s Day crafts, there was always something for each celebration.

Home Decor

Still in the lifestyle category, the home decor niche waxes very strong.

Particularly during this coronavirus lockdown, pinners have used this opportunity to renovate their homes.

So, you have trending searches for backyard landscaping, bathroom decor, and kitchen remodel.

Aside from looking for ideas, pinners also come to Pinterest to plan their dream homes.

Naturally, the platform is well-populated with various interior decor for different tastes.

This presents an opportunity for creators in the home and interior design industry.

Beauty

From hair, nails, and skincare, you name it. Pinterest is the destination for finding the latest trends.

As a result of the popularity of this niche, some beauty bloggers might find it oversaturated.

It is, and it can be.

It also means you can get decent traffic for your beauty content quickly.

I know I do.

My beauty content currently brings me the most traffic for my lifestyle blog.

While you might need to go the extra mile by adding your unique spin to your beauty content, there is no doubt about the amount of success beauty creators can find on Pinterest.

Other Pinterest niches that perform fairly well

• Art & Design
• Travel
• Education
• Event planning
• Gardening
• Quotes
• Wedding
• Parenting

Two Ways To Leverage Pinterest Niches

Change your blog niche completely.

This is a better option for you if you are just starting out.

You don’t want to confuse your audience by switching your niche six months into your blogging journey.

If you can’t change your blog niche, create a new one.

Otherwise, you are better off with the second option.

Add a new related niche to your existing blog.

For my lifestyle blog, instead of changing my niche completely, I included a Pinterest-friendly niche and tweaked my content strategy.

That way, I could enjoy Pinterest’s massive potential and still blog about what I liked.

This is something you can definitely do anytime.

But make sure the niche is related.

You don’t want to include a beauty niche in a home decor blog—well, except it’s a multi-niche lifestyle blog.

I hope this post has given you insight into how Pinterest niches work and how to take advantage of them.

If you’re unsure how to get DAILY traffic from Pinterest, start with the Pinterest Optimization Worksheet.

When you’re done, use Ell’s Course (affiliate link) to enhance your Pinterest efforts.