This post will share how to create and schedule Pinterest pins in batches to save time and effort.
After a long hiatus, I recently started creating Pinterest pins for my three business accounts.
Any blogger who uses Pinterest Marketing as part of their blogging strategy knows how tedious creating Pinterest pins can be.
In fact, some people outsource this service to virtual assistants.
While this is not a bad thing at all, there are still ways to do it.
These tips are for people who use Pinterest as a supplementary traffic channel.
About a year ago, I used Pinterest to kickstart my second blog.
While that didn’t last for too long—as Pinterest started to move crazy with the changes to its algorithms by prioritizing video content—it gave me enough time to set my SEO Content Strategy in motion.
By early 2021, my blog user acquisition had shifted from Pinterest to SEO, as you can see below.
This has been my primary goal as someone with almost a decade of Digital Marketing experience.
Over time, I began to deprioritize Pinterest and focus squarely on SEO by pumping out as much content as possible and increasing my domain authority.
While Pinterest is not exactly my priority anymore, I still enjoy that burst of sudden traffic when an infographic pin goes viral. This is why I would still continue to publish pins on Pinterest.
I’m sure you know that the best way to deal with Pinterest’s craziness is to batch create your pins and just forget about it.
Sit down and create and schedule as many pins as possible in one sitting.
This way, you have fresh pins going out every day.
Here’s How To Create Pinterest Pins in Bulk
This is a step-by-step guide to my current pin creation process.
Decide how many Pins you want to create in one sitting.
This is a crucial first step, otherwise, you’ll lose track of the number of pins you create.
If I’m creating for one account, I would like to make two weeks’ worth of pins.
That is 14 fresh pins.
But if it is for two accounts, I split that number into two.
So, that means I have fresh pins for two accounts for a week.
I create two weeks’ pins on each account if I have more time.
This generally just helps me stay consistent with my numbers.
Design your Pins in Canva.
I use Canva for just about anything and you should too.
I’ve been using Canva for almost five years now, and during that time, I sharpened my design skills to the extent that I don’t buy templates.
I just tweak Canva templates until they’re entirely unrecognisable for my taste.
But if you don’t have design skills, I suggest you get pre-made Canva Pinterest templates.
They’ll save you so much time and effort.
After creating your designs, make sure you download them to your computer.
Get your Pin Titles, Descriptions and Links ready.
Another way to save time creating Pinterest pins is to prepare your content ahead.
Depending on the number of pins you’re creating, prepare your pin titles, descriptions, and links so that you’ll only need to copy and paste.
It’s a complete time-saver, trust me!
Bulk upload your pins to the Desktop Pinterest Scheduler.
Before now, I used to upload my pins through the Pinterest app.
It was convenient for me to use my phone.
I didn’t realize this until I discovered the desktop Pinterest Scheduler.
Pinterest has improved the uploading experience in the past few months by enabling batch creation.
It’s super-fast and slick, with no glitches whatsoever.
To create a pin, click’ Create Pin, ‘ on the Pinterest website on your desktop.
Create a sample pin, copy and paste the title, description and link.
Set a date and time to schedule, set your board and duplicate as many pins as you want to create.
After duplicating the pins, you only need to change the designs and edit the days.
But this only applies if you create fresh pins for the same link.
If you’ll be using different links, you’ll also have to edit the image, title, and description.
Regardless, the copy-and-paste process should go pretty fast if you have prepped it beforehand.
Schedule up to 100 pins for up to 2 Weeks.
Did you know you can schedule 100 pins on the Pinterest Scheduler?
Unfortunately, it can’t go beyond two weeks.
So, while it’s nice to be able to schedule 100 pins, I think it is pointless, particularly in this new Pinterest dispensation, where the algorithm currently prioritizes idea pins and videos.
The only exceptions are if you have a new Pinterest account and want to populate it as much as possible or if Pinterest is still your primary traffic acquisition channel.
In Conclusion,
I hope these tips on batch creation and scheduling Pinterest pins were helpful.
Pinterest isn’t particularly encouraging these days but can still be worth it later.
Just think about it as an investment like SEO.
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