Tailwind for Pinterest: Is It Still Useful?

Published initially on Junelevenco.

This post will analyse the usefulness of Tailwind for Pinterest.

Social media can be tasking, stressful and unrewarding.

I would know; I used to be a social media manager.

There is a reason why brands hire social media managers.

The job requires dedication and consistency to achieve long-term results.

Pinterest is no different.

It is 2020, and many bloggers and brands use Pinterest as a primary traffic source.

Because, frankly, it is easier than Google.

With the right strategies, Pinterest can drive thousands of dollars of traffic to your website monthly.

Without any stress or terms attached. But there’s a CATCH!

You must commit to manually implementing these strategies or getting a scheduler like Tailwind.

Like every social media platform, Pinterest is a long-term game.

As someone who has spent the last three years working in social media with brands, I can say that many fail primarily because of a lack of consistency.

To fix this, you hire a paid social media manager to ensure consistency or use scheduling tools.

Thankfully, Tailwind does the job of scheduling so well that you don’t need anyone.

The Fall of Tailwind for Pinterest?

Lately, I’ve been seeing a lot of posts and tweets questioning the usefulness of Tailwind in 2020.

To be honest, this is completely understandable.

Before now, Tailwind had features such as the SmartLoop that have recently become useless.

This is a result of a recent upgrade of the Pinterest Algorithm.

Now, Pinterest wants fresh pins regularly rather than recycling old pins with the SmartLoop feature.

Also, many people are getting more results from manual pinning than from scheduling with Tailwind.

This might also be a result of the new Pinterest algorithm.

It doesn’t make sense to pay for something when you’re not getting results.

Some people have also found the native Pinterest to be a helpful scheduler, unlike Tailwind.

I tried it a couple of times, but my stats tanked, so I didn’t bother anymore.

I just stuck with Tailwind.

Also, I couldn’t possibly keep track of the US time zone.

The timing factor, which a lot of people don’t pay attention to, is grossly underrated.

Imagine manually tracking the best 30 times to post in a day. It’s not sustainable, to be honest.

Some people were also not finding Tailwind Tribes useful.

I still don’t, though, even though I use it. I feel like Tailwind overestimated the importance of the Tribes.

As such, they placed ridiculous prices on upgrades.

Yes, group boards are not exactly as effective as they used to be but Tailwind Tribes are no better.

Finally, my personal observation is the UI/UX of the Tailwind platform which I’ll forever have a problem with until they improve.

I’ve used a lot of tools over the years.

I’ve seen how the brands improve their user experience, but Tailwind just insists on sticking to that same old UI.

Even if it works for them, I feel like they will probably win back customers if their platform is more user-friendly.

Why You Should Still Invest in Tailwind for Pinterest in 2020.

Yes, many bloggers are dumping Tailwind by the day, but that still doesn’t negate its usefulness.

If you really want to scale your Pinterest marketing efforts, here are five reasons why you still need Pinterest:

Scheduling! More Scheduling! Even More Scheduling.

To get significant daily traffic from Pinterest, you need to post an average of 20 – 50 pins daily, in addition to 3 – 5 fresh pins.

Except you have all the time in the world, I don’t know how you would possibly manually post 50 times a day.

There’s no way you can be consistent with it.

Life will happen, and some days, you won’t be able to post pins.

So, the scheduling feature is still the best USP for Tailwind.

Best Times To Post

Let’s say you have scheduling on lockdown, how about the best times to post?

Many people don’t see results from their Pinterest efforts because they post at the wrong time.

Yes, there is a right time to post to get the most eyes on your pin.

Those key times will determine whether or not your pin will go viral.

It’s so important, and it changes the entire game!

There is no way you can possibly keep track of the best time to post for YOUR account.

Analytics

Some people don’t really care about Tailwind analytics because the native Pinterest analytics just works, which is true.

I only consult Tailwind analytics maybe once a month, but I check the Pinterest analytics weekly.

But if you appreciate data and analytics and you know how to wield them in your favour, you will find them incredibly useful.

Maybe Tailwind Tribes?

One of my pins blew up last week and I was wondering where it came from.

It’s a relatively new account that I just audited.

But the monthly views and impressions almost doubled. I checked my analytics and saw the pin, but I didn’t know where it came from.

So, I went into Tailwind and found it in one of my Tailwind Tribes.

Before now, I didn’t really get convincing results from Tailwind Tribes.

I just dumped my pins there and hoped for the best.

Well, that single pin changed my mind. I would pay attention to the Tribes, but I wouldn’t overly invest or pay for an upgrade.

Board Lists

This nifty feature makes scheduling even faster.

I can organize all 10 boards per niche and schedule my 30 – 50 daily pins in just one click.

It’s a brilliant feature that saves you time manually going through your boards.

I don’t know about you but it is 2020 and I’m not about that manual life anymore.

I’m here for tools, products and services to make my life easier.

For now, Tailwind is solving a problem which makes it still useful in 2020.

Hopefully l, they are fast enough to evolve the product as fast as the Pinterest algorithm.

If you’re unsure how to get DAILY traffic from Pinterest, start with the Pinterest Optimization Worksheet.

When you’re done, use Ell’s Course (affiliate link) to enhance your Pinterest efforts.

If you’re ready to still give Tailwind for Pinterest a chance, try them for free. (affiliate link)