This post was initially published on ebunoluwole.com, and junelevenco.com will show you how to do keyword research on Pinterest.
Before anything else, it is essential to know that Pinterest is a visual search engine.
Yes, just like Google.
While it also has the features of a social network, it is more of a platform to find inspiration.
This means that people go on Pinterest and type in certain words, expecting to be flooded with results.
Most of the time, it is either fashion, beauty, or food.
Those words are called ‘keywords’.
If you want to succeed on Pinterest as a blogger or a brand, you must know how to use and manipulate these keywords to achieve results.
When people complain that they don’t get results on Pinterest, they dump their pins there without proper Pinterest SEO.
What is Pinterest SEO? Are you wondering?
The strategic placement of keywords increases visibility and drives relevant, high-quality traffic.
To get results, you must know how and where to place your keywords to maximise their potential.
What makes Pinterest different from other social networks? Why should I pay attention to keywords?
- As I mentioned earlier, like the top players, Pinterest is predominantly a visual (image)- based platform. Lately, they have tried to upgrade their features by introducing Pinterest Stories and Videos. But it still hasn’t taken off, so the platform is still heavily image-based.
- The lifespan of a pin is longer than that of most social networks. Like YouTube, it is 10 times longer than the average social network. If it is relevant and well-optimised, you could create a pin today, and it would still go viral and bring in traffic in 6 or even 18 months.
- It is grossly underrated because most people don’t have the patience to understand it. Pinterest currently has about 300 million monthly average users compared to Facebook’s 2 billion and Instagram’s about 1 billion. This shows that it is not precisely saturated just yet. Thus, it provides a wealth of opportunities for individuals and businesses.
So, how can you optimise your content for Pinterest?
Keyword research is the first thing you must do before creating your content.
You need to find out what exactly your audience is searching for.
With that data, you can optimise your content to match queries with results.
As well as maximise the potential of your pins.
3 Ways To Do Keyword Research on Pinterest
Via The Search Bar
Just like the Google search bar, Pinterest also has a search bar with a suggestion/autocomplete function.
Whenever you log in to Pinterest to find ideas or inspiration, the search bar is easily the first feature of contact.
This is where you type in short or long-tail keywords to find results.
Depending on how familiar you are with the platform, you can get whatever ideas you are looking for.
This presents an excellent opportunity for bloggers and brands.
Do you want to find keywords to create content and optimize your pin so that it ranks when searched for?
Use the Search Bar to gather all your long-tail keywords.
Tip: Short keywords are nice but usually oversaturated with old pins.
Use untapped long-tail keywords to rank your pins. I usually write them all out in Notepad.
Via Popular Searches
Another part of the Pinterest Search Bar is the popular/ trending searches.
This used to be the default trend-spotting tool before the arrival of Pinterest trends.
It is split into two parts: ideas for you, based on your search habits, and Popular searches, based on the trending keywords at the moment.
This tab is also another way to find relevant keywords.
Sometimes, I’m amazed by the kinds of things being searched for on Pinterest.
As such, I check whether or not I’m conducting keyword research every day.
In addition to the search trends, it also reveals consumer behaviour.
Yes, teenagers search Pinterest for cute messages to send to their boyfriends.
These and more are critical data to inform your overall Pinterest strategy.
Via Pinterest Trends
Pinterest Trends was released last year but is still limited to the US market.
It is easily one of my current favourite tools for keyword research.
This is because I can find keywords that are trending in real-time.
This gives me insight into the kind of relevant content to create.
It also helps me optimize my pins with trending keywords.
When I want to use a keyword, I quickly run it through Pinterest Trends to see how well it performs before choosing it.
Study it and utilize it for your keyword research.
As you have seen, Pinterest keywords are glaring, and you are waiting for them to be utilized.
So take advantage of them in your following Pinterest keyword research and watch your conversions improve dramatically!
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